GfK Media Measurement Global View
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White papers
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The future of data integration: Leveraging panels and big data
How will Generative AI impact the media business?GfK Media Measurement Roundtable 2023
White papers
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Generative AI Impact on Media & Marketing Insights | GfK
How will Generative AI impact the media business?GfK Media Measurement Roundtable 2023
Articles
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Five Audio Measurement trends to watch in 2022
Audio is in the midst of a revolution, listening consumption is up, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream.
Events
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GfK at the asi conferences 2021
Five days at the start of November, 11 panel sessions, 46 presentations, and over 300 media professionals from 43 countries. Read the summary.
Articles
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10 things we know about advertising and branding in this recession
We refer to some of the comments from Joe Staton, our Client Strategy Director, based in the UK. He participated in a roundtable webinar session on 17th April 2020. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field.