There’s nothing like a good book as the saying goes. In today’s digital world, that is still the case, except readers now have so many ways to turn the pages — whether they are printed on paper, or accessible virtually. We have adapted and evolved our readership audience measurement approach over the years to ensure we can provide publishers, advertisers and agencies the world over the industry currency data they need to support their media selling, planning and buying decisions.
GfK’s published media measurement solutions comprehensively capture readership in print and online.
We use a combination of passive tracking and consumer surveys to help you:
1. Plan and evaluate advertising campaigns with the maximum audience reach
2. Assess total readership including digital reading
3. Link readership to purchase behavior to enhance targeting
