Audio Measurement

Get the insights you need to understand who is listening

Over the past 50 years radio and its audiences have changed beyond recognition, and in that time we have been at the forefront of measuring the medium to provide the currency for this dynamic industry. Whether public or commercial radio stations, advertisers or their agencies, what hasn't changed in half a century is the need for robust, reliable and gold standard audience metrics to support advertising.

We are true pioneers of radio measurement, providing mobile metering technologies that capture listening behavior in and outside the home, as well as advanced hybrid methodologies and the integration of streaming audio.

GfK's audio measurement is recognized as the industry currency

We provide timely, accurate and robust audience data that enables you to:

1. Plan advertising campaigns with the maximum audience reach
2. Prove the effectiveness and efficiency of different radio stations to advertisers
3. Provide a total radio market perspective, including a station’s position in the market,
its audience composition and listener behavior

3.1 million

people in the Netherlands HBO were measured watching SVOD in its first month (Online visits GfK GXL / DAM)

9 in 10 people

in the markets that GfK measures consume radio on a weekly basis (GfK audio measurement studies)

GfK is the leader in total audience measurement

1. Our audio measurement portfolio includes established techniques — both traditional survey-based ones, and passive tracking through a watch or a personal mobile device.

2. We can integrate data from panels and census measurement from our unique data integration approaches

3. We can tailor our solutions to each market's unique requirements and budget.

Our audio measurement is part of our media measurement solutions.

Loyal panels for more trusted, reliable insights

We're constantly reviewing and adopting the latest technology to make panel membership as easy as possible. After all, our panelists are a valuable asset!

We have some of the most user-friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists.

Video

Ensuring all audio is recorded with our Media Watch

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Five audio measurement trends to watch in 2022

Audio is in the midst of a revolution, listening consumption is up, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream. Consumers are filling their ears with audio content and the industry seems certain to continue that growth into 2022. Are you prepared for what’s to come? Here are the biggest trends you need to know.