It’s been a busy first half of the year as GfK and NIQ continue to integrate and seek innovative ways to combine our consumer panels, and our unique assets in media currency data, consumer goods, tech and durables panel research. We will, of course, keep you updated on progress.
In media measurement in particular, together we are responsible for numerous currencies for video, audio, and digital media in many markets, presenting many exciting opportunities.
In this issue of our newsletter however, we share some of the interesting projects we are working on beyond currencies. There’s news on the rollout of the new eDiary, our Content Insights Study in Singapore, insights from radio listening during Malaysia’s recent festive season, and updates on audience-level cookieless measurement in the Netherlands and Sinottica in Italy.
If you’re interested in finding out more, contact the authors of each article – you’ll find their details as you read on.
Thank you for your continued support and custom – we look forward to being part of the future of media audience measurement.
