Get the insights you need to measure your target audience
Some may have foreseen the disappearance of television in favor of digital media, but nothing could be further from the truth. Today, television continues to command eyeballs and attract huge advertising budgets for global brands. Media owners, broadcast networks and their stations, plus advertisers and their agencies need accurate audience figures to make strategic and tactical decisions.
3.1 million
9 in 10 people
GfK is the leader in total audience measurement
Our proprietary measurement technologies have evolved significantly over the past years. We build further on our reputation for innovative features and reliability. We stick to our rigorous standards to ensure the continuity and accuracy of our data. Today, we provide the most accurate information on the consumer’s viewing habits across all relevant screens. Our recent approach includes: