What do the primary stakeholders in media and advertising really want from industry media measurement for trading and planning. What are the must-haves, where is there consensus and where do we go from here? For our 6th annual industry roundtable we deep dived into current challenges, critical needs, and futureproof solutions with a broad range of experts: from both the sell side (broadcasters, sales houses and trade bodies) and the buy side (media agencies).
Explore the highlights in our free whitepaper. It summarizes findings from a series of roundtable discussions and in-depth interviews conducted in September and October 2022. Get ten key takeouts from stakeholders on critical needs, priorities and opinions on industry hot topics, including:
- Whether exposure metrics remain relevant
- What attention metrics can add, and how
- What the role is of currency measurement in various context
- How best to use panels within hybrid systems
- When to tap into real time data
This year’s expert contributors include:
- Alexander Nielsen, The Walt Disney Company, Nordic and Baltic
- Anna Lujanen, Screenforce, Finland
- Time Van Doorslaer, DPG Media, Belgium
- Katty Roberfroid, EGTA, Belgium
- Sjoerd Pennekamp, SKO, Netherlands
- Scott Thompson, Publicis, UK
- Remi Boel, OMG, Belgium
- Jon Waite, Havas Media Group, UK
- Marco Robbiati, Omnicom, Italy
- Vicky Fox, OMD, UK
