What’s all the fuss about?
Radio360 offers many benefits. One is the ability to measure streaming audiences and compare them with broadcast listening. This is important as there are different listening patterns and audience profiles that program makers, advertisers and the agency world need. Find out more about measuring streaming audiences.
There’s no better way to understand how you might use radio audience measurement than hearing how others are already using it. Below, you’ll find comments from non-GfK users, that share why this approach is groundbreaking.
See how Australia’s radio presenters are using Radio360
In this video, some of Australia’s leading radio presenters explain the value of accurate audience data to them and to their shows. Hear how Ben Fordham, Dave Hughes, Erin Molan, Kyle Sandilands and Tim Blackwell use the data to tailor their content and better engage with listeners — whatever the day of the week or time of day.
Read how the local trade press reported the launch of Radio360
The launch of Radio 360 was marked by some great press coverage in Australia and the wider APAC region. Radio Today summarized the tone: “The introduction of Radio 360 marks the biggest change in how radio ratings are measured in Australia since the 1950s.” Also worth reading are the articles in Ad News, Radio Info, Commercial Radio and Mumbrella. Our presentation at Radio Days in Prague is reported here.
Catch-up on the EGTA presentation for the complete picture of Radio360
This presentation, held on 15 June, explains how the measurement is carried out, which sources we use, and how we gather, analyze and report them. If you’re registered on EGTA’s platform you can log in and view our session here.
Listen to the ASI podcast: A hybrid future for audio measurement
In this podcast, ASI’s Research Director Richard Marks speaks with the CRA’s Head of Research, John Musgrove, and GfK’s Media Measurement Director in ANZ, Deb Hishon, about the journey to the launch. asiCast 161: A hybrid future for audio measurement — ASI (asiconferences.com)
Radio360 integrates data from three different sources into one currency and Richard discusses some of the data science challenges that arise. Deb outlines the contribution made by the 2,000-person panel wearing the GfK MediaWatch which picks up radio listening when the wearer is in range of a radio station broadcast. Deb and John discuss the main benefits of Radio360 for both media planners and buyers, and radio stations.
