GfK Media Measurement Global View

GfK and Commercial Radio Australia (CRA) have launched Radio360 — a new hybrid RAM product in the market. We will be overseeing the complex ongoing transition to a more digitized system of radio measurement. 

GfK is creating a panel of 2000 consumers who will be wearing a MediaWatch electronic meter, which can identify radio stations.

Providing this hybrid data to advertisers can open additional revenue opportunities for radio stations and enable advertisers to make more informed buying decisions.

Read more here

As digital audio platforms grow, the realm of audio faces its own revolution — which can be hard to measure. Regardless of how consumers get their audio, the industry continues to grow into 2022. 

We look at the top five trends for the audio industry from the perspective of audience measurement and how they might be affecting you. 

Read the article here

Through an official industry board formed by WFA Spain, AIMC and IAB Spain professionals, the Spanish digital industry has validated GfK DAM data after the positive results received from the first audit works from the consortium OJD – Universidad Complutense de Madrid. This validation automatically means the recognition of a new status of GfK DAM, becoming the official currency in digital consumption in Spain. 

“Spain is one of the first countries in the world in making official a single-source digital audience measurement solution, led by a strong new entrant in digital measurement as GfK. This is another milestone in the GfK DAM Spanish journey, an important one, however we are almost in the beginning of that journey with many challenges and brand-new developments ahead for a solution that is certainly pioneering within GfK”, said David Sánchez, Digital Solutions Director at GfK Spain.

Read the Spanish media coverage here

As consumers shift away from linear viewing to on-demand streaming it has become notably harder to measure consumption. GfK’s solution is to make use of a stream capturing measurement in pilot households known as Router 2.0. 

Once connected, streamed viewing data can be collected.

Including average daily viewing time on platforms like Netflix. GfK’s smart measurement router is closing the gap on measuring streaming viewing consumption.

 Download the full article here

We’re thrilled to announce our enhanced Consumer Segment Activation offering, which equips you to identify, enrich and activate your customer segments with laser-focused precision.

Consumer Segment Activation helps you identify your marketing segments for best targeting accuracy, enrich audience data with additional attributes for one-to-one communication, and reach people who matter based on their real purchase behavior.

Get in touch to discuss your custom audience requirements: win new customers, impact market penetration and drive shopper acquisition.

Learn More

The Netherlands has welcomed two new VOD players onto the market recently: Viaplay and HBO Max. While not every visitor to these newly available streaming services became a frequent visitor, they’re nevertheless giving established streaming brands a run for their money.

See how consumers are responding to their expanded range of options, and how Amazon Prime Video and Netflix are performing against their new competitors in our data release.

More data