Evogenius Software Suite
Evogenius brings together audience analytics, reporting, media planning, campaign tracking, and post-campaign evaluation in one software suite.
From 1 January 2027, GfK will become the Broadcast Research Council of South Africa’s Total Video Measurement provider.
To help broadcasters, agencies, advertisers, and media owners unlock the full value of the new audience measurement data, GfK is introducing the Evogenius Software Suite to the South African market.
Built for a changing media landscape
As viewing behavior becomes more fragmented across TV, streaming, and digital platforms, media teams need faster, more flexible ways to understand audiences, plan campaigns, and evaluate performance.
Evogenius helps users move from measurement data to practical insight, with tools designed for everyday reporting, expert analysis, campaign planning, forecasting, optimization, and evaluation.
Meet the Evogenius Software Suite
Evogenius M³ is a web-based audience analysis and reporting tool for media measurement data.
It helps users analyze audience behavior, understand content and channel performance, define target groups, create dashboards, and generate detailed reports.
Key capabilities include:
- Web-based access with no local software installation
- Automated dashboards and detailed expert analysis
- Audience, channel, program, and content performance reporting
- Target group definition and segmentation
- Audience flow, loyalty, duplication, and viewer migration analysis
Evogenius Advertising
Evogenius Advertising supports the advertising workflow from planning to post-campaign evaluation.
It helps users forecast reach, build campaign plans, compare scenarios, optimize performance, monitor campaigns while they are live, and evaluate results after they have aired.
Key capabilities include:
- Forecasting and reach estimation
- Campaign planning and optimization
- In-flight campaign tracking
- Re-optimization when targets are at risk
- Post-campaign evaluation and reporting
Why Evogenius?
Trusted audience analysis
Analyze media measurement data through a neutral, trusted software platform.
Flexible reporting
Use dashboards, predefined reports, or detailed custom analysis depending on your needs.
Built for different users
Support senior decision-makers, everyday users, planners, and expert analysts.
Designed for South Africa’s transition
Prepare your teams for the new Total Video Measurement service from GfK.
Introductory offer
To support a smooth transition, GfK is offering a 10% introductory discount on first-year subscription fees for organizations that subscribe to the Evogenius Software Suite before 31 December 2026.
Book a demonstration
See how Evogenius M³ and Evogenius Advertising can support your business during the transition to South Africa’s new Total Video Measurement service.
Contact our team at evogenius.support@smb.nielseniq.com to arrange a demo.
