Evogenius M³
Evogenius M³ is a web-based audience analysis and reporting tool for media measurement data.
It helps users analyze audience behavior, understand content and channel performance, define target groups, create dashboards, and generate detailed reports.
Key capabilities

Web-based access

Automated dashboards and detailed expert analysis

Audience, channel, program, and content performance reporting

Target group definition and segmentation

Audience flow, loyalty, duplication, and viewer migration analysis
Why Evogenius?

Trusted audience analysis
Analyze media measurement data through a neutral, trusted software platform.

Flexible reporting
Use dashboards, predefined reports, or detailed custom analysis depending on your needs.

Built for different users
Support senior decision-makers, everyday users, planners, and expert analysts.

Designed for South Africa’s transition
Prepare your teams for the new Total Video Measurement service from GfK.

Introductory offer
To support a smooth transition, GfK is offering a 10% introductory discount on first-year subscription fees for organizations that subscribe to the Evogenius Software Suite before 31 December 2026.
Book a demonstration
See how Evogenius M³ and Evogenius Advertising can support your business during the transition to South Africa’s new Total Video Measurement service.
Contact our team at evogenius.support@smb.nielseniq.com to arrange a demo.
