Evogenius Advertising
Evogenius Advertising supports the advertising workflow from planning to post-campaign evaluation.
It helps users forecast reach, build campaign plans, compare scenarios, optimize performance, monitor campaigns while they are live, and evaluate results after they have aired.
Key capabilities
A comprehensive view for audience analysis and reporting
Forecasting and reach estimation
Campaign planning and optimization
In-flight campaign tracking
Re-optimization when targets are at risk
Post-campaign evaluation and reporting
Why Evogenius?
Trusted audience analysis
Analyze media measurement data through a neutral, trusted software platform.
Flexible reporting
Use dashboards, predefined reports, or detailed custom analysis depending on your needs.
Built for different users
Support senior decision-makers, everyday users, planners, and expert analysts.
Designed for South Africa’s transition
Prepare your teams for the new Total Video Measurement service from GfK.
Introductory offer
To support a smooth transition, GfK is offering a 10% introductory discount on first-year subscription fees for organizations that subscribe to the Evogenius Software Suite before 31 December 2026.
Book a demonstration
See how Evogenius M³ and Evogenius Advertising can support your business during the transition to South Africa’s new Total Video Measurement service.
Contact our team at evogenius.support@smb.nielseniq.com to arrange a demo.
