WHITE PAPERS

The future of data integration: Leveraging panels and big data

How will Generative AI impact the media business?GfK Media Measurement Roundtable 2024

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WHITE PAPERS

Generative AI Impact on Media & Marketing Insights | GfK

How will Generative AI impact the media business? GfK Media Measurement Roundtable 2023

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WHITE PAPERS

What will tomorrow’s media industry need from audience measurement?

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ARTICLES

Five Audio Measurement trends to watch in 2022

Audio is in the midst of a revolution, listening consumption is up, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream.

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BLOG

What’s next in home entertainment trends

The increased adoption of smart and voice-activated devices, coupled with fast broadband, is directing home entertainment trends, as consumers increasingly demand higher-quality products, greater convenience, and richer experiences.

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EVENTS

GfK at the asi conferences 2021

Five days at the start of November, 11 panel sessions, 46 presentations, and over 300 media professionals from 43 countries. Read the summary.

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ARTICLES

10 things we know about advertising and branding in this recession

We refer to some of the comments from Joe Staton, our Client Strategy Director, based in the UK. He participated in a roundtable webinar session on 17th April 2020. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field.

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