Unlock value from your digital inventory

Use the industry standard of measurement to capture your audience across all your digital inventory – from TV to radio, print to online with our Digital Audience Measurement

Get the insights you need to reach your target audience

Today digital media is all around us, so it’s essential that the media ecosystem has access to industry standard metrics on all digital inventory — from TV to radio, print to online. GfK’s Digital Audience Measurement solutions combine measured data captured from our secure and reliable proprietary digital panels with audited census data from websites and apps, plus data from other sources, and modeled metrics using our advanced analytics tools.

GfK’s digital audience measurement solutions provide the industry currency for all digital media to some of the world’s leading media owners, media agencies and advertisers.

We combine measured data, captured from our secure and reliable proprietary digital panels, with audited census data from websites and apps, plus data from other sources and modeled metrics using advanced analytics tools. This enables you to:

Plan advertising campaigns with the maximum audience reach
Use independent, objective measurement to prove the effectiveness of different platforms for advertising campaigns
Evaluate and compare audiences across a wide variety of devices and distribution channels

GfK DAM Spain

Find out abou the official measure of digital consumption in Spain

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3.1 million

people in the Netherlands HBO were measured watching SVOD in its first month (Online visits GfK GXL / DAM)

9 in 10 people

in the markets that GfK measures consume radio on a weekly basis (GfK audio measurement studies)

600,000+

active participants in the largest e-commerce panel in the world through Fox Intelligence by NielsenIQ.

“GfK research helps our clients plan their multi-platform audio visual campaigns depending on their objectives. It’s a transparent approach to help our clients balance their media budget in an efficient and effective way. Our clients trust us to provide them with the facts – and we in turn work with GfK to deliver robust, accurate data as the foundation for our planning tool.”
Phil Jones – Head of EMEA Partnership, Ads & Research, Google

GfK is the leader in audience measurement

GfK leads the way as an innovator in the measurement of digital media. We have developed and acquired the latest technology to ensure we continue to keep up with the rapid pace of change in this constantly evolving sector, including:

GfK panels equipped with digital meters that can measure every event and every click on mobile and desktop devices
Router hardware that can capture all device usage in households
Census measurement technology that unifies content and ad metrics across publishers
Integrated data from panels and census measurement from our unique data integration approaches
Proprietary data analysis, data feeds and integration with TV audience measurement on our own cloud-based data production platform
State-of-the-art dashboards and analysis tools
GfK DAM is the official measure of digital consumption in Spain

Our digital audience measurement is part of our media measurement solutions.

Loyal panels for more trusted, reliable insights

We’re constantly reviewing and adopting the latest technology to make panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here’s a deeper look at how we’ve made installation and use really simple for panelists.